Portfolio project

SeedLegals SEO-optimised blog

I created this long-form, SEO-optimised blog post for SeedLegals to help early-stage founders navigate the complex world of pre-seed funding. The aim was to make investment terminology and startup finance feel accessible, clear, and actionable — without diluting accuracy.

This piece was structured around user intent and search behaviour. I used keyword research to inform the hierarchy (H1s and H2s), ensuring high readability and SEO performance. At the same time, the tone remained conversational and supportive, tailored to first-time entrepreneurs who may be encountering these terms for the first time.

From defining what pre-seed funding is, to breaking down milestones and investor expectations, each section was written to guide users through their journey while supporting SeedLegals’ broader content strategy. Strong calls-to-action and internal links helped drive users toward platform engagement and conversion.

PRO

Emily Haddington

Haddington & Haddington | Copywriter in Suffolk | Creative Agency in Suffolk

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Framlingham Technology Centre, Station Road
Framlingham
Suffolk
IP13 9EZ

07305091721

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