Portfolio project

SEO website copywriting: Author website for Sharon Brisley-Moore

Sharon began with a basic website to launch her book, which I edited, in March 2025. In November 2025, she asked me to help improve her exposure as a mental health advocate and public speaker. This is what I did:

  • Carried out a full digital marketing audit (website and social media marketing) to identify her needs 
  • SEO keyword research to provide the basis of a digital marketing strategy
  • Suggested a new URL (sharonbrisleymooreauthorspeaker.com)
  • Edited her website copy to include SEO techniques and improve readability, searchability, reach and awareness 
  • Added an SEO plugin and SEO tags to the website 

I’ll also provide her with training on how to write and upload SEO blog posts to her website, including step-by-step instructions, so she can maintain the SEO momentum.  

PRO

Katy Lassetter

Copywriter/Editor/Proofreader | SEO Copywriter/Consultant ✨I make words fly to attract ideal customers for arts/education/wellbeing orgs & SMEs. I help self-publishing authors create bestsellers✨

Contact

Elizabeth House
Kingsmead Avenue
Chichester
West Sussex
PO19 6GR

07986802194

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