Social media strategy and copywriting for Vodafone

Vodafone Business is the business-focused division of Vodafone Group, specialising in providing technology, digital transformation, and communication solutions to organisations of all sizes.

I spent several months supporting the Vodafone marketing team on two stand-alone online campaigns — a sales partner acquisition programme and promotion relating to a CommsVision event. Deliverables included creating and managing a dedicated content calendar, developing (and advising on) the social strategy, and drafting social post copy for both campaigns — including creative direction for the associated visual assets.