If you're a talented writer who enjoys niche and nerdy subjects, B2B copywriting is one of the rare ways that you can make a good living while writing full time (and learning about lots of weird and wonderful subjects along the way). But how do you get into it, what skills do you need, and […]
Creating successful B2B content starts long before the writing. In this short webinar, you'll discover George's simple formula for a clear, effective copywriting brief. A great piece of B2B content doesn’t begin with the writing, or even interviewing the subject matter expert. It starts with the brief. The brief you give your copywriter sets the […]
The conference for everyone who uses words to make change.
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