Difficult Conversations
Key points
- Advertising to children has special restrictions across all sectors
- Vulnerable audiences require extra care in how messages are framed
- Financial services, gambling and health sectors have specific vulnerability rules
- Consider cognitive accessibility, not just physical accessibility
What the Code says
The Code of Practice emphasises that professionals should “communicate honestly and directly” and “address issues promptly rather than letting them fester.”
Difficult conversations are an unavoidable part of professional life. Handling them well protects your business, your relationships, and your wellbeing.
General principles
Whatever the specific situation, these principles help:
Prepare
Know what you want to say and what outcome you’re seeking. Write it down if it helps. Anticipate their likely response.
Choose the right moment
Don’t have important conversations when either party is stressed, rushed, or emotional. But don’t delay indefinitely either.
Be direct but respectful
Say what needs to be said clearly. Hedging and hinting creates confusion. But harsh delivery creates defensiveness.
Focus on the issue, not the person
“The invoice is overdue” not “You haven’t paid me.” “The scope has expanded” not “You keep adding things.”
Listen
There may be context you don’t have. Give them space to explain before pushing your position.
Document
Follow up verbal conversations in writing. “Thanks for our call. To confirm, we agreed…”
Handling scope creep
When clients ask for more than was agreed:
The situation
“While you’re at it, could you also…” “We just need a few small changes…” “This should have been included…”
Your response
“I’d be happy to help with that. It wasn’t part of our original scope, so let me put together a quick quote for the additional work. I can have that to you by [time].”
If they push back
“I understand it might feel like a small addition, but [explain the work involved]. The original quote was based on [original scope]. I want to make sure I can give this the attention it needs.”
Alternative approaches
- Offer to swap the new work for something in the original scope
- Suggest a simpler version of what they’re asking for
- Agree to include it but document that it’s a goodwill gesture
The magic phrase
“I’d be happy to help with that…” Acknowledge the request positively before explaining it’s additional work. This prevents the conversation feeling adversarial.
Chasing late payment
When invoices aren’t paid on time:
First reminder (friendly)
“Hi [name], I hope you’re well. I wanted to check that you received my invoice [number] dated [date] for [amount]. According to my records, payment was due on [date]. Could you let me know when I can expect this to be processed? Happy to resend the invoice if helpful.”
Second reminder (firmer)
“Following up on my previous message about invoice [number], which is now [X] days overdue. I’d appreciate your urgent attention to this. Please let me know if there’s an issue I should be aware of.”
Final notice
“This is a final reminder that invoice [number] for [amount] remains unpaid, now [X] days overdue. I must receive payment within 7 days, or I will need to consider further action. This may include charging statutory late payment interest and pursuing the debt through the small claims court.”
Tips
- Chase by email for a paper trail
- Call accounts departments directly — they often pay faster than going through your contact
- Know your rights to late payment interest (8% + Bank of England base rate)
Declining unreasonable requests
When clients ask for something you can’t or won’t do:
Unrealistic deadlines
“I’d love to help, but I can’t deliver quality work in that timeframe. The earliest I could realistically deliver is [date]. Would that work, or should we discuss what’s possible within your deadline?”
Work outside your expertise
“Thanks for thinking of me, but this isn’t really my area of expertise. I’d be doing you a disservice if I took it on. I can recommend [alternative] if that would help.”
Requests to cut corners
“I understand the budget pressure, but I’m not comfortable delivering work at that level. It wouldn’t meet my standards or serve your needs. Can we discuss what’s achievable within budget?”
Ethically problematic work
“I’ve given this some thought, and I’m not able to take on this project. [Brief explanation if appropriate]. I hope you understand.”
You don’t always need to explain
For ethically problematic requests, a simple “I’m not able to take this on” is sufficient. You don’t owe a detailed justification.
When clients are unhappy
When a client expresses dissatisfaction with your work:
Initial response
“I’m sorry to hear the work hasn’t hit the mark. I want to get this right for you. Can you help me understand specifically what isn’t working?”
After understanding the issue
If it’s a valid concern: “I understand. Let me [specific action] and get a revised version to you by [time].”
If it’s a change of direction: “I see — it sounds like the direction has shifted from our original brief. I’m happy to take the copy in this new direction. Let me put together a quote for the revised scope.”
If it’s subjective preference: “I hear you — tone can be quite subjective. Let me try some alternatives that might be closer to what you’re looking for.”
If you disagree with their assessment
“I appreciate the feedback. I’d like to share my thinking on [specific point] — [explanation]. But ultimately it’s your call, and I’m happy to make the changes if you’d prefer.”
Ending a client relationship
When you need to stop working with a client:
Professional exit
“After some thought, I’ve decided that I’m not the best fit for your ongoing needs. I’d like to wrap up our current project and help ensure a smooth handover. My last working day with you will be [date].”
Due to their behaviour
“I’ve found our recent interactions difficult, and I don’t think we’re working well together. I think it’s best for both of us if we conclude our working relationship. I’ll complete [current commitment] and provide a handover by [date].”
Immediate termination (serious issues)
“Following [incident/behaviour], I’m not willing to continue working together. I’m terminating our agreement effective immediately. I will invoice for work completed to date.”
Check your contract
Review termination clauses before ending a relationship. You may need to give notice or complete work in progress.
Summary
Difficult conversations get easier with practice. The key is to prepare, be direct, and focus on outcomes rather than emotions. Most clients will respect you more for addressing issues professionally than for avoiding them.
Remember: having the conversation early is almost always easier than having it late. A brief uncomfortable moment now prevents a major dispute later.
