Specialism
AI Copywriting
Leverage AI tools effectively while maintaining quality, ethics, and human oversight.
AI copywriting is an emerging specialism focused on the effective and ethical use of AI tools in content creation. AI copywriters understand how to prompt, direct, and quality-assure AI-generated content while maintaining the human judgement, creativity, and accountability that professional work requires.
This specialism framework covers 6 competencies across 1 category. Each competency has three progression levels: Developing, Practising, and Expert.
This specialism builds on the foundation
AI Copywriting professionals are expected to demonstrate the core Copywriting competencies, plus the specialist skills below.
View Copywriting competencies