Specialism
Brand Language
Define and develop distinctive brand voices that create recognition, consistency, and emotional connection.
Brand language specialists develop the verbal identity of organisations—the distinctive voice, tone, and messaging that makes a brand recognisable and memorable. This work spans tone of voice guidelines, messaging frameworks, naming, and the ongoing stewardship of how brands communicate.
This specialism framework covers 6 competencies across 1 category. Each competency has three progression levels: Developing, Practising, and Expert.
This specialism builds on the foundation
Brand Language professionals are expected to demonstrate the core Copywriting competencies, plus the specialist skills below.
View Copywriting competencies