Specialism
Communications
Manage corporate, internal, and stakeholder communications that inform, align, and engage audiences.
Communications copywriting spans corporate communications, internal comms, PR, and stakeholder messaging. Communications specialists help organisations speak clearly to their various audiences—from employees and investors to media and the public—often during sensitive or complex situations.
This specialism framework covers 6 competencies across 1 category. Each competency has three progression levels: Developing, Practising, and Expert.
This specialism builds on the foundation
Communications professionals are expected to demonstrate the core Copywriting competencies, plus the specialist skills below.
View Copywriting competencies