Specialism
Content Design
Design content that helps users complete tasks and achieve goals, putting user needs at the centre of every content decision.
Content design is a user-centred approach to creating content. Content designers focus on what users need to know and do, designing content that helps people complete tasks efficiently. This discipline is particularly prominent in government, service design, and enterprise contexts.
This specialism framework covers 18 competencies across 1 category. Each competency has three progression levels: Developing, Practising, and Expert.
This specialism builds on the foundation
Content Design professionals are expected to demonstrate the core Copywriting competencies, plus the specialist skills below.
View Copywriting competencies