Specialism
Content Strategy
Plan, govern, and optimise content across organisations to meet business and user needs at scale.
Content strategy is the practice of planning, creating, delivering, and governing content. Content strategists take a holistic view of content across an organisation, ensuring it serves both user needs and business objectives while remaining sustainable and scalable.
This specialism framework covers 10 competencies across 1 category. Each competency has three progression levels: Developing, Practising, and Expert.
This specialism builds on the foundation
Content Strategy professionals are expected to demonstrate the core Copywriting competencies, plus the specialist skills below.
View Copywriting competencies