Specialism

SEO Copywriting

Create content optimised for search visibility while maintaining quality and reader value.

SEO copywriting balances two goals: helping content rank in search engines and providing genuine value to readers. SEO copywriters understand how search algorithms work and how to create content that serves both the algorithms and the humans who ultimately read it.

This specialism framework covers 5 competencies across 1 category. Each competency has three progression levels: Developing, Practising, and Expert.

This specialism builds on the foundation

SEO Copywriting professionals are expected to demonstrate the core Copywriting competencies, plus the specialist skills below.

View Copywriting competencies