Headline sponsors:
What's it like to be a copywriter?
Our ninth annual survey is a snapshot of a profession grappling with immense changes.
Download the full report to learn how copywriters:
- use AI tools
- tackle projects
- charge for their time
And loads more!
Thanks to the 474 copywriters who gave up their time to complete our wide-ranging survey, and to the sponsors who make this report possible.
Headline sponsors:
Day Rates
This large leap in day rates might seem surprising given the pressure on the industry from generative AI – or perhaps it reflects the increasingly strategic role of the copywriter.
Gender Pay Gap
The gender pay gap has grown in nearly every sector we measured. Only those respondents who mix freelancing and employment managed to close the gap.
Do you use generative AI?
A 10% increase in AI adoption is a clear sign that copywriters are embracing these new tools.
Thanks to our generous sponsors...
- Every Word Ltd
- Crow Proudly Copy
- Vic Womersley
- Sarah Farley
- Cheryl Regan
- Mel Barfield
- Victoria Richmond
- Gunning Marketing
- Lucy van Biljon
- Caroline Gibson
- Adrie van der Luijt
- Fuschia Hutton
- Anita CopySmith
- Wordy Bird
- Jim Morrissey
- PAC Copywriting
- WordStuff
- Lorna Smart Wordcrafter
- Robert Beadle
- Katie Lingo
- Cat Copy Creative
- Copylove Communications LLP
- SK Copy Co Ltd
- The Storytelling Copywriter
- Kate Coote
- Voiced by Ant
- BeckyWordSmith
Past Surveys
All of our past survey reports are free to read:
24th April 2026
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