The beauty of digital marketing is that nothing is ever predictable. Campaigns could sink or swim, based on anything from poor targeting to unfortunate timing. In our upcoming Digital Diagnostic session, we’ll be addressing these issues head-on. Content connoisseurs Gill Andrews and Eddie Schleyner will diagnose the problems within real-life campaigns, helping you plan for […]

Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.

Sharon Edge muses on what the collective noun for a group of copywriters should be.