The beauty of digital marketing is that nothing is ever predictable. Campaigns could sink or swim, based on anything from poor targeting to unfortunate timing. In our upcoming Digital Diagnostic session, we’ll be addressing these issues head-on. Content connoisseurs Gill Andrews and Eddie Schleyner will diagnose the problems within real-life campaigns, helping you plan for […]
TAG » copycon
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Digital Diagnostic: the mistakes that could harm your campaigns
26 September 2020 by Katie ThompsonCategory: Blog Main FeatureTags: copycon, virtual copywriting conference |
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4 lessons from behavioural economics that you can use in your copy
29 June 2020 by Alice HollisAlice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.
Category: Blog, Copywriting techniqueTags: behavioural economics, copycon |
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What do you call a group of copywriters?
19 October 2015 by Ben LockerSharon Edge muses on what the collective noun for a group of copywriters should be.
Category: Copywriting lifeTags: Conference, copycon | Comments (6)