AI copywriting tools have come a long way since ChatGPT entered the public consciousness.
For small business owners and marketing managers, these tools can be a huge help. They speed up content creation, cut costs, and when used effectively, inspire creativity and help with writer’s block. But they certainly aren’t perfect. The biggest downside is that AI produced content that feels, well, exactly as you’d expect: like it was written by a machine.
This article highlights the top seven AI copywriting tools available today.
Here, we not only break down the pros and cons of popular AI tools but also show why human expertise is crucial in making your content stand out and helping your business grow.
1. ChatGPT Plus
It may not have been the first, but ChatGPT is certainly the most widely used and recognised AI copywriting tool. ChatGPT Plus offers advanced functionality with faster response times, more nuanced content, and better creative output than the free version.
Pros:
- Versatility: ChatGPT can handle everything from blog posts to social media posts to customer support replies. It’s an all-around content generator, making it a useful tool for various tasks.
- Cost-effective: At £20/month, it’s affordable for marketers and businesses on a budget.
- Customisable tone: You can guide it to produce content in a formal, friendly, or conversational style, depending on your needs.
Cons:
- Over-reliance on prompts: You need to input very detailed instructions to get the best results, which can be time-consuming.
- Generic content: ChatGPT often outputs content that feels generic, and without careful editing, it can lack personality.
- Fact-checking needed: While it can generate coherent copy, it’s prone to factual errors.
2. Jasper (formerly Jarvis)
Jasper is an AI content generation tool aimed at marketers and content creators who need to produce high-quality copy fast. It’s particularly known for its wide range of templates — from blog posts to email sequences and even Facebook ads.
Pros:
- Easy to use: Jasper comes with predefined templates for all sorts of content, making it simple for users to create copy from the get-go.
- Long-form content: Unlike some AI tools that struggle with length, Jasper excels at generating longer pieces of content.
- SEO-focused: You can integrate Jasper with SurferSEO, a tool that helps optimise content for search engines.
Cons:
- Expensive: Starting at $39/month, it’s pricier than many other AI tools, which may be a drawback for small businesses.
- Still requires human input: While Jasper does a good job of producing content, you’ll still need to spend time refining and editing the output.
3. Writesonic
Writesonic is known for creating high-converting ads, blog posts, and landing pages. It has a user-friendly interface and can be a great option for beginners looking for quick content solutions.
Pros:
- Affordable: Starting with a free plan and scaling up based on usage, it’s accessible for businesses with limited budgets.
- Speed: Writesonic can generate copy in seconds, making it ideal for companies needing quick turnaround times.
- SEO-focused: Built-in SEO tools help you with search engine ranking.
Cons:
- Limited creativity: Writesonic’s output is often formulaic, lacking the originality needed to help your brand stand out.
- Poor quality free plan: If you don’t want to play for the premium plans, your content will see a major dip in quality.
4. Copy.ai
Copy.ai is another tool built for ease of use, aimed at creating short-form content like email subject lines, social media posts, and product descriptions.
Pros:
- Simple interface: Perfect for beginners who want quick, easy-to-understand content.
- Free version available: Good for businesses on a tight budget.
- Great for short-form copy: Copy.ai is tailored towards generating quick-hit copy like social media posts, headlines, and captions.
Cons:
- Low quality long-form content: If you’re writing an in-depth article or need accurate technical content, Copy.ai won’t cut it.
- Lacks personal touch: Like other AI tools, it’s not great at infusing content with a brand’s unique voice.
5. Anyword
Anyword specialises in predictive copy, using AI to generate multiple versions of ad copy and helping you pick the one you like best.
Pros:
- Ad performance insights: The predictive analytics provide useful insights, helping marketers select the most effective copy.
- Great for PPC campaigns: If you’re running Google or Facebook ads, Anyword can help you fine-tune headlines and descriptions.
Cons:
- Limited creativity: While Anyword’s predictions are useful, they’re often driven by data rather than creativity. This means the copy lacks the flair needed for certain audiences.
- Focused on short-form copy: Well below par for long-form content like blog posts or in-depth articles.
- Not cost effective: Starting at $49/month for one user and one brand voice, it’s more expensive than most AI copywriting tools, with less applications.
6. INK Editor
INK is a tool that combines AI-generated content with SEO optimisation. It’s designed for businesses looking to create content that ranks well on Google.
Pros:
- SEO-focused: INK gives you real-time feedback on how to improve your content’s SEO potential.
- Simple UI: Easy to navigate for users who want to create SEO-friendly content without hiring an expert.
Cons:
- Lacks creativity: INK is primarily for SEO, so if you’re after creativity, you won’t necessarily find it here. The end result can feel stilted or stuffed with keywords.
- Limited scope: INK is mainly focused on blog posts and articles, not ads or social media copy.
Are copywriters going to be replaced with AI?
There’s no denying that AI copywriting tools have their place in the modern business world. They make content creation faster, cheaper, and are great for businesses and marketers working with smaller budgets. But if you want content that will engage with your audience and speaks to your audience in your unique voice, there is no substitute for human creativity.