Member Spotlight

“You can sound professional without being dull.”

“We all have things that wind us up: ‘solutions’, ‘leverage’ as a verb, meaningless fuzz passing for emotional advertising.”

“Do good work, and don’t be too precious.”

“If you hit a writer’s block you haven’t done enough research.”

“Make sure you have a thick skin.”

“My mind is pretty much constantly set to edit mode: toothpaste tubes, ads in the street, overheard conversations…”

“Every client deserves your best work.”

“I think jargon gets such a bad name because people use it to disguise the fact they have nothing to say.”

“You never know what you’ll be writing about next…it’s worth being curious about whatever or whoever you come across.”

“Deliver is for pizza, post and babies – for everything else there’s a better verb.”

“Trust your instincts with people and projects, and try to only take on work you feel positive about.”

“Write about anything and everything, study the best copywriters and never be too busy to offer free help and advice.”

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