Member Spotlight
14 Jun 2012
“Don’t be afraid to learn from writers that are better than you. Park your ego. I have got to where I am today (sitting on the settee dictating this interview) simply by learning from writers that are infinitely more talented than I am. The desire to learn combined with the mastery of powerful techniques can take you far.”
13 Jun 2012
“When I’m about to start a new project, I think about it all the time. In fact, some of my best lines are written in the shower or when I’m out running. I really immerse myself in the product, service and company. You have to live and breathe it to write about it.”
13 Jun 2012
“The ability to string a sentence together is not a copywriter’s most important skill. The number one thing is understanding your audience and seeing things from their point of view.”
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