Copywriting
The foundational competencies for all professional copywriters. Master these skills whether you're a generalist or building towards a specialism.
These are the core competencies that underpin all professional copywriting work. Every copywriter needs to develop proficiency in these areas, regardless of whether they work as a generalist or go on to specialise in a particular discipline.
The framework covers 68 competencies across 10 categories, each with three progression levels: Developing (building foundational skills), Practising (applying skills independently), and Expert (leading and innovating).
Competencies marked as Threshold are essential for all copywriters. Those marked Contextual may be more or less relevant depending on your work context.