Anyone can call themselves a copywriter. The Copywriter Code creates a clear, public standard that separates committed professionals from everyone else.
| Without the Code | With the Code |
|---|---|
| No way to verify claims of experience | Public commitment to defined standards |
| Unclear what 'professional' means | 134 competencies across 11 specialisms |
| No accountability for poor practice | Complaints process and enforcement |
| AI use often hidden or unclear | Clear AI transparency requirements |
| Race to the bottom on pricing | Commitment to sustainable, fair pricing |
Clear career path: The Competency Framework shows exactly what skills to develop and how to progress from Developing to Practising to Expert level.
Reduced imposter syndrome: External validation through subscription provides proof of your commitment to professional standards.
Fair pricing foundation: Access to benchmarks and a framework that supports charging sustainable rates from day one.
Premium positioning: Formal recognition differentiates you from unvetted competition and supports premium rates.
Ethical protection: A clear Code of Practice provides a framework for declining problematic briefs.
Future-proofing: Standards covering AI transparency and strategic skills help you stay relevant as the industry evolves.
Reduced hiring risk: Code subscribers have committed to defined standards of skill and professionalism.
Predictable quality: Work delivered ethically, on time, and to agreed standards — reducing revision costs.
Legal compliance: Code subscribers understand advertising regulations and data protection requirements.
Clear expectations: The Code defines professional conduct, communication standards, and project management practices.
Designers, developers, SEO specialists, and other professionals working alongside copywriters benefit from:
Improved workflow: Standardised practices mean smoother handoffs and fewer misunderstandings.
Professional partnership: Code subscribers are strategic partners, not just 'word producers'.
Reliable deliverables: Fact-checked copy, proper formatting, and professional documentation.
The Copywriter Code is the most comprehensive professional standards framework for copywriters available:
Community-developed: Created by working copywriters, not imposed from above.
Practically focused: Real guidance for real situations, not abstract principles.
AI-aware: Clear guidance on transparency and responsible AI use.
Continuously evolving: Regular reviews ensure the Code stays current.
Accessible: Free to subscribe for Pro members, with practical resources to support implementation.
Join the community of professionals committed to high standards.
Subscribe to the Code