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Julian Abel

Make your brand voice your best sales weapon| Brand voice & messaging| Creative campaigns | Websites | Conversion Copywriting Available for work

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Founders and marketers have way too much on their plates right now.

You might feel it's hard to show up everywhere, all the time.

I'm here to help. Together, we can create:

- Websites that bring personality, as well as signups.
- Messaging that sings, from every platform.
- Webinars, demos, all booked through better converting landing pages and emails.
- Creative social-first campaigns that feel personal and inspire action.

Want to work together? My favourite types of projects are:

🔊Brand voice & messaging
I help you define what to say and how to say it, crafting a distinctive brand voice that builds trust and authority in your industry.

💡Creative campaigns
I help you stand out with integrated creative campaigns that are perfectly tuned to your audience and shake up the status quo.

💰Conversion copywriting
I bring strategic clarity and personality to websites, landing pages and emails that help you grow your connections and convert more leads.

My clients include:
B2B : ABB, Spirax Sarco, Google, LHH, Condeco, Purple Change, Balearic Elements, and Cassini Systems to name a few.

B2C and DTC: Aunt Bessie's, Malts.com, Mayakoba, BNY Mellon, Mitsubishi, SanDisk, This Time Tomorrow and JFOODO to name a few.

Got a business problem you’re trying to crack? Book a call and let’s talk:
https://calendly.com/hello-abelwords/book-a-30-minute-call

“Working with Julian is a breeze.”

“He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations.”

“He doesn't think in just copy, but brings a strategic mindset that spans business impact, art direction and technology”

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • SaaS copywriting
  • Tone of voice
    Specialisms
  • B2B
  • Brand Naming
  • Business, finance and law
  • Education
  • Lifestyle
  • Property and interiors
Qualifications & Awards
Copywriting Masterclass - Chartered Institute of Marketing

D&AD Masterclass - Think, plan, act (How to be strategic)

Cannes Lions, 42 Courses

International Academy of Digital
Arts and Sciences (IADAS) - Webby Awards Judge
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