Dan Sherrington
Words to the Wise - Freelance Copywriting, Editing and Proofreading Available for work
Copywriter/Storyteller/Brand Strategy Expert/Franchising Specialist
Customer behaviour is changing faster than ever before, so why should you surprised when what worked in the past isn't cutting it any more?
With AI content easily available to everyone, the bar has been raised for any brand which wants to stand out from the crowd. People need to see real human connection, real stories. Otherwise you're likely to end up being lost in the noise, or being confused with just another "bot" spouting how great your business is... just like everyone else.
So, what can do you about it? Leave the mediocre to the AI. Hire a human for the quality.
I can produce the creative and innovative copy that you need to promote your product or idea. It's not about using clever words, it's about using the right words. Words which create a genuine human connection which gets results.
Feel free to get in touch, and we can have a free, no obligation chat about your project. I'm looking forward to hearing from you.
Contact details
- Advertisements
- Brochures and leaflets
- Content marketing
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- PR and Journalism
- Product descriptions
- Tone of voice
- Training and Consultancy
- White Papers
Skills
- B2B
- B2C
- Brand Naming
- Business, finance and law
- Charities
- Consumer goods
- Education
- Family and childcare
- Lifestyle
- Politics and Society
- Public sector
- Sport, travel and leisure
Specialisms
Qualifications & Awards
College of Media & Publishing Copywriting DiplomaPortfolio

Granite & TREND Transformations
Blogs, articles and webcopy for both the franchise recruitment and corporate sales sides of this Kitchen & Bathroom renovation ...

Shangri-La Hotels & Resorts Rebranding and ...
Large, ongoing copywriting contract for Shangri-La Hotels, a multi-national brand of luxury hotels around the world. Rewriting ...

The Massage Company
Creating case studies testimonials, and website content for The Massage Company franchise website.

Brochure and Guest Service Directory for new hotel in ...
Creation of factsheet, brochure, and guest service directory for a large, new, luxury hotel in Abu Dhabi. As the hotel was still ...
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