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Ed Prichard

Strategic Copywriter | Brand Writing | Tone of Voice | Brand Strategy | Available for work

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I use common words to say uncommon things.

I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London.

I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you.

My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in.

No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities.

I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects.

I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands.

What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call.

You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a no obligation call, please get in touch: ed@edprichard.com

I have some availability to book new projects starting in Jan 2026.

If you have a project that you’d like to discuss, book a call to get the ball rolling.

Here’s a taste of the kind of projects I’ve been working on over the last few years:

• Email campaigns for Micato Safaris (luxury safari business)
• Copywriting scripts for Morgan Motor Company
• Brand voice and copywriting for Lateral (property investment)
• Tone of voice guides for Renishaw (international engineering group)
• Brand and tone of voice for Tanya Baker & Co (boutique estate agent)
• Copywriting for Oyster Yachts (5 years+)
• Copywriting for Cecil Wright & Partners
• Scripting/speechwriting Samsung IFA Press Conference presentations (3 years)
• Tone of voice guidelines for The Earthshot Prize
• Copywriting for the Langham Estate
• Brand naming and tone of voice for Rova, a dog food supplement brand
• Copywriting Ted Baker’s annual report
• Brand tone of voice and copywriting for Jabra headphones and speakers
• Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary
• Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand
• Brand naming and tone of voice for Shake Climate Change
• Developing vision and purpose statements for an innovation foundation Nesta
• Developing tone of voice guidelines and copywriting annual reports for RNIB
• Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years)

"Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW

Contact

London SE1 5AN

07786517297 ed@edprichard.com

Website

www.edprichard.com/copywriting

Social

    Skills
  • Advertisements
  • Brochures and leaflets
  • Copy-editing
  • Digital and SEO copywriting
  • Tone of voice
  • Training and Consultancy
    Specialisms
  • B2B
  • B2C
  • Brand Naming
  • Business, finance and law
  • Charities
  • Engineering and Manufacturing
  • Fashion
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Over 30 industry awards including Campaign, Cannes Lions, in-book at D&AD, DMA, Caples, ISP and MCCA. I was invited to speak at Cannes Direct on Word of Mouth marketing.

2019 - Drum Digital Awards - Winner, Writing for Design, 26 Armistice 100 Days.
2019 - D&AD - Nominated, Writing for Design, 26 Armistice 100 Days.

Created and ran the DMA's 'Sharpen Up' copywriting workshop for 10 years. I've also run creative workshops for D&AD, as well as writing and brand workshops for clients.

Board Member of 26.org.uk - promoting a love of words in business and life.

My work has been published in more than ten 26 projects, including 26 Bridges (October 2025) and I have also been an editor and member of various project teams on different projects.


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