Fuschia Hutton

You’ve built a purposeful brand and are looking to expand beyond your country's borders. But when you try to communicate your mission and passion to international customers, the message gets lost.

Avoiding the usual buzzwords and clichés is a challenge, and you have a feeling that the words and copy that sound so natural in your own language feel awkward, confusing or unnecessarily complicated in English. (As someone who also markets their services in Italian, I know how hard this is).

I help ethical European brands expand globally with strategic, culturally fluent English copywriting.
Using my cross-cultural insight, I rebuild your messaging and texts in an English voice that’s natural and on-brand, so your international clients recognise and connect with you.

Many of the businesses I collaborate with communicate with English speakers all around the world rather than specific markets, including those who speak English as a second, third or even fourth language. This takes a different approach to writing copy for a specific English market. Yes, you can play with words. But you need to do it inclusively.

I can help you:

- Build a consistent, confident brand voice you can be proud of (ask about Brand Voice Strategy)
- Give you quick, expert feedback on your English copy, along with three actionable wins you can implement straight away (ask for the Brand Voice Checkup)
- Get found, nurture international prospects and convert browsers into customers through strategic, culturally appropriate English copy (ask for English Copy & Content)
- Help Made in Italy brands win global love (ask for Italian-to-English Transcreation, including SEO translation)

🌿 1% of turnover to the planet
Words matter. But not as much as nature. I donate 1% of my turnover to environmental charities.

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