India Johnson

Hi, I’m India. I help SaaS platforms and big-hearted brands grow their online reach, nurture their communities, and find their voice with authentic, strategy-driven content.

Find out all you need to know at: www.indiajohnson.com

With over a decade of experience across B2B and B2C copywriting, I bring both precision and creativity to every project. Whether it’s crafting in-depth white papers, creating landing pages that convert, or fine-tuning tone of voice guidelines, I relish the challenge of helping ambitious platforms and brands unearth their true potential.

What I Do:

SEO & Content Strategy: Optimised articles, blog posts, and campaigns that hit top-to-bottom-funnel keywords.

Brand Blogs & Thought Leadership: From ideation to publication, turning blogs into audience-building, lead-generating assets.

Website & Landing Page Copy: Clear, user-focused, on-brand messaging – including brand propositions and tone of voice.

Brand Voice & Multichannel Copy: Social, email, CRM, and in-app messaging; I’ve refined voice for brands like Net-A-Porter, Pfizer & Selfridges.

Experience:
Before freelancing, I worked at some of London's best regarded digital growth agencies, including five years at Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter. Overseeing a lovely team of writers, I provided creative and technical direction across a range of copy projects for blue-chip, independent, and SME clients – spanning tone of voice development through to full website rewrites and digital PR campaigns.

Clients Say:

“India captured our company’s voice and made our marketing and product better… she's responsive, communicative, and an absolute joy to work with.” – J.D. Rainey, CEO, Finmo

“India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing, Onsi

💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com.

You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best.

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