Jack Barclay

Hey, I’m Jack 👋 Co-founder of Do Words Good, a copywriting studio I started with my brother to help ecommerce, FMCG and mission-led brands with messaging, strategy and copywriting.

We mix strategic messaging (positioning, brand voice, story) with copywriting (PDPs, landing pages, email flows) plus research and consumer psychology so the copy doesn’t just sound nice or build your brand, it helps copy become a competitive advantage.

Who we’ve helped:

Discord, Vodafone, Disney, Toast Brewing, Animal, Beachbum, OVO Energy, Merck plus ~150 brands across retail, ecommerce and tech.

A few wins:

👉 Helped grow an ecommerce brand from ~£6M to £20M by repositioning + rewriting their site copy

👉 12×-ed a store’s sales in 60 days

👉 Written decks that helped raise £10M+

👉 Built brand voice guidelines for 40+ brands

We’re a good fit if:

✅ You’re scaling your brand and your copy isn’t keeping up with the quality of the product

✅ You want brand voice and conversion (without gimmicks or conversion-at-all costs CRO “hacks”)

✅ You care about building trust, reputation, and long-term growth

Want to see if we can help?

Start here → Book a 30-min intro call (or email: hello@dowordsgood.com)

📬 PS. We also send weekly copy tips (every Tuesday):

Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing.



“Flippin' love these joy-filled insights. Thank you for so generously opening up your brains.” — Louisa Ziane, COO @ Toast Brewing

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