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Laura Johnson

Laura Jane Johnson | Freelance copywriter Available for work

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I work with ambitious businesses that are looking for more than words on a page.

I’m a senior copywriter, brand storyteller and lifelong appreciator of the power of words and the art of language. For the last 20+ years, I’ve been working with B2B, professional services and tech-led scale-ups to clarify their messaging, strengthen their positioning and use words strategically to build a deeper, more authentic connection with their audiences.

As well as an eye for detail, I have a real nose for a good story. This helps me uncover fresh angles and turn them into compelling, clever content that gives the businesses I work with a more distinctive and authoritative voice in their market.

What I specialise in:

• Brand positioning and messaging for B2B, tech and professional services firms
• Website copy that increases clarity, credibility and conversions
• Thought leadership and long-form content that builds authenticity and authority
• Copywriting for private equity-backed and high-growth businesses undergoing change

    Skills
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • SaaS copywriting
  • Tone of voice
  • Training and Consultancy
  • White Papers
    Specialisms
  • B2B
  • Business, finance and law
  • Science and Technology
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