Laura Johnson
Laura Jane Johnson | Freelance copywriter Available for work
I work with ambitious businesses that are looking for more than words on a page.
I’m a senior copywriter, brand storyteller and lifelong appreciator of the power of words and the art of language. For the last 20+ years, I’ve been working with B2B, professional services and tech-led scale-ups to clarify their messaging, strengthen their positioning and use words strategically to build a deeper, more authentic connection with their audiences.
As well as an eye for detail, I have a real nose for a good story. This helps me uncover fresh angles and turn them into compelling, clever content that gives the businesses I work with a more distinctive and authoritative voice in their market.
What I specialise in:
• Brand positioning and messaging for B2B, tech and professional services firms
• Website copy that increases clarity, credibility and conversions
• Thought leadership and long-form content that builds authenticity and authority
• Copywriting for private equity-backed and high-growth businesses undergoing change
Contact details
- Content marketing
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- PR and Journalism
- SaaS copywriting
- Tone of voice
- Training and Consultancy
- White Papers
Skills
- B2B
- Business, finance and law
- Science and Technology
Specialisms
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