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Len Williams

Senior copywriter | London-based | B2B tech | Engineering | Finance | Ecommerce | Healthcare | Built environment Available for work

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I am a creative copywriter who can tell your organisation’s story, hold your readers’ attention and get them to take action.

I have over 10 years’ experience and have worked on practically all kinds of content – although I specialise in longer-form copy (blogs, whitepapers, interviews, op-eds, thought leadership etc.).

I also work as a journalist and have written for publications like BBC Future, BBC Travel, The Independent, Engineering & Technology, The Mail on Sunday and Reuters.

[Contact: Len@lenwilliams.com]

"Len is one of the most reliable copywriters I've had the pleasure of working with" - Craig Pavitt, Senior SEO Manager, Huel.

I have experience working with clients in a wide range of industries. I am particularly specialised in the following areas:

- Engineering and tech
- Sustainability
- Healthcare
- eCommerce

Here are some of the main benefits of working with me:

- SAVE TIME: You can focus on your main job, confident that your marketing copy is being written by a pro

- GET CONTENT FAST: I'm efficient, don't get writer's block, and can produce multiple pieces of content per day (all without AI)

- COMPETITIVE: Since I'm very efficient, I'm also affordable - you get more bang for your buck

- ACCURACY: Your content will be accurate and reliable, which is more important than ever in an era of AI hallucinations and Google's Helpful Content update

- BEST PRACTICE: I know SEO, how to produce content for different stages of the marketing funnel, and how to write in your brand's tone of voice

CONTACT ME TODAY ABOUT YOUR PROJECT

Here's what my customers say:

"Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy

"Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4

"Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.

    Skills
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • SaaS copywriting
  • Technical
  • White Papers
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Consumer goods
  • Engineering and Manufacturing
  • Lifestyle
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
eMarketeers: Digital Marketing Essentials training course - October 2016

City Literature Institute: Introduction to Freelance Journalism - 2014

Masters Degree: Migrations internationales, espaces et societes. 2:1. 2012/2013 - University of Poitiers, France

Bachelor's Degree: Sociology. First Class Honours. 2008 - 2011. University of Leeds
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