melissa wheeler

Senior Copywriter , Melissa Wheeler Consulting Available for work

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I'm a self-confessed words maven and have been working in marketing, freelance fashion writing and communications for over 17 years now. My writing style for editorial is conversational, engaging and intelligent while my copywriting will always show a distinctive attention to brand identity. My obsession is tone of voice, style and adapting that for SEO and social media platforms.

I've been immersed in the fashion and retail sector for many years and my recent work has involved a great deal of insight into the business of luxury and sustainable sector and that market. I've recently been diversifying my remit and have been commissioned to produce SEO creative content while re-writing another luxury brand website, so that dimension is very interesting to me in addition to the production of regular creative content.

I have experience reporting for fashion platforms such as Pure London, Drapers and Fashion Revolution as well as the Huff Post UK. I've worked with fashion groups and brands (mostly independent or start-ups but also a B2B distribution agency for a few years) for over 17 years delivering content, editing interviews and producing online or print content, including social media and blogs. I've also written or ghost-written for both consumer press and trade press. My grounding was initially in retail and the trade side of the industry and its media.

I have a CAM diploma from the Chartered Institute of Marketing (CIM) and am a member of the NUJ.



  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Fashion
  • Lifestyle
Qualifications & Awards
Member of the NUJ UK

CAM Diploma in Managing Digital Media
Date Dec 2013 CIM/CAM

Description - Consisting of 4 modules:
Implementing Digital Campaigns
Integrating Digital Media
Public Relations

Oxford Summer School (OSS) Retail Academy, Keble College
Date Jul 2012 Oxford Summer School (OSS)
Scholarship courtesy of British independent Retailers Association (BIRA)

Chapterhouse proofreading course and qualification June 2004

BA Single Honours, French, 2;1
Date Jul 2003 Bristol University


SEO website article – Environmental cost of fast ...

My client was a clothing manufactuer who wanted to optimise the SEO on the website bearing in mind the industry audience and ...

SEO website article -The history of denim

My client was a clothing manufactuer who wanted to optimise the SEO on the website bearing in mind the industry audience and ...

Lobos website – webcontent, creative content, ...

This is a new luxury handbag brand which approached me to assist them with their launch into the UK market. The brief included ...

Ana Szabo photography – website content and tone ...

I was asked to overhaul an independent wedding and portrait photographer's website as she repositioned the business. The brief ...

The future of Denim – a sustainable story

The Story of sustainability — How the humble jean is redefining sustainable style Written and published for Fashion Revolution ...

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