Expana is a leading agri-food market intelligence and price reporting company. It was formed in June 2024 through Mintec’s acquisition of AgriBriefing, combining five agri-food pricing brands.

The company aims to expand into new markets, especially in the US, and introduce a transformative price intelligence platform. This move marks a significant step for the business and the industry, reflecting their mission to provide integrated solutions and foster substantial growth.

The task was to write copy for half of the website, from the Home page to About Us, from history to methodology, nail a new TOV, and incorporate SEO.