Portfolio project
Contiki | Direct sales letter (spec work)

THE PROJECT
I decided to take the initiative to fill some gaps in my portfolio and create some speculative client work. This one’s a direct mail campaign for Contiki, designed to encourage previous customers to book another trip.
ABOUT CONTIKI
Contiki is a leader in travel experiences for 18-35-year-olds, bringing together young travelers from around the world to explore new cultures. With over 350 global trips, they handle logistics like transport and accommodation, allowing travelers to focus on unique experiences. Expert Trip Managers and Local Guides provide valuable insights, helping guests discover the authentic side of their destinations.
TONE OF VOICE
Lively, bright, fun-loving and cheeky.
THE FINAL COPY
Scroll down to the bottom of this page and click on the attachment to view the finished piece.