W Prague | Hotel narrative

THE PROJECT

W Prague has revived the spirit of the legendary Grand Hotel Evropa, bringing fresh energy to this iconic building on Wenceslas Square.

I was asked to write a hotel narrative to act as a guide for all content and communication to follow. This narrative would introduce the destination while weaving in the hotel’s unique features, blending Prague’s rich history with W’s bold and modern allure.

ABOUT W HOTELS

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, has disrupted and redefined the hospitality scene for over two decades.

With 65+ hotels in 30+ countries, W Hotels believes in daring design, delivering luxury without boundaries and providing a stage for self-expression

​TONE OF VOICE

Passionate, playful, audacious, polished, unexpected, luxury.

THE FINAL COPY

Scroll down to the bottom of this page and click on the attachment to view the finished piece.

FEEDBACK

“Cracking work Emma on Prague….absolutely love it!!”

John White | Boxxed