Richard Newell

Is your supply chain copy drier than burnt toast?

You're busy getting things in the right place at the right time. Your content takes a back seat while you focus on solving problems, saving money, and ensuring a smooth operation.

But your brand messaging plays a crucial role in how you reach new audiences, strengthen relationships, and stand out from the competition.

There are plenty of supply chain businesses out there. But a lot of them sound the same. High on jargon, low on clarity.

It's not their fault. It's the curse of knowledge.

They spend every day living and breathing their sector. They forget that what's obvious to them isn't always clear to clients and prospects.

Sound familiar?

Want to set yourself apart?

This is why you need a Supply Chain Copywriter. Someone who's worked in logistics, purchasing, and supply chain planning for 20+ years. Someone who knows how to turn your jargon and pain points into campaigns that connect.

My name's Rich Newell MILT, and I'm the founder of Perception Copywriting. I'm a certified copywriter with a BSc (Hons) in Logistics and have been a member of the Chartered Institute of Logistics and Transport for over 20 years.

I'm all about writing copy that's on time, in full, and gets results.

I work with Logistics and Supply Chain businesses on their messaging across all formats:

➡️ Web copy and blogs

➡️ LinkedIn and email marketing

➡️ Award entries and case studies

➡️ Promotional copy and campaigns

➡️ Technical papers and reports

"Rich is extremely helpful and professional. We look forward to working with him for many years to come." – Danny Cole: Managing Director, DeepBlue Logistics Ltd

"Rich really took the time and effort to understand our project and the award process. His ability to capture what we do and communicate it clearly made a huge difference." – Gavin Ebery: Managing Director, Allwood Recycling Solutions Limited

Perception is everything, clarity is key.

Let's keep the waffle where it should be... on the breakfast plate.

Want to work with me? Get in touch:

➡️ info@perceptioncopywriting.co.uk

➡️ www.perceptioncopywriting.co.uk

Qualifications & memberships:

➡️ Copywriting Level 4 Diploma (Distinction) from College of Media and Publishing

➡️ BSc (Hons) Logistics from Aston University

➡️ Member of the Chartered Institute of Logistics and Transport (MILT)

Award nominations:

➡️ Solihull Chamber of Commerce – Solihull Breakthrough Business 2025

➡️ Solihull Chamber of Commerce – Excellence in Sales, Marketing & Communications 2024

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