Sarah MacKinlay

In areas expanding as fast as energy and B2B tech, it’s hard for businesses to stand out. After 7 years specialising in these sectors, I help growing companies get the visibility they deserve, build authority, and generate more leads.

I do this through:
✅ Thought Leadership Content that positions you as a trusted industry voice with blogs, articles, case studies, and whitepapers.

✅ Strategic Copywriting, creating web pages and promotional content that’s consistent with your organisation's goals and focuses on what matters to your prospects.


I specialise in:
✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and digital transformation.

✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs.

Scroll down to my portfolio and get in touch at info@sarahmackinlayconsulting.com

Here’s what my clients say about me:

I worked with energy-specific iPaaS provider, Greenbird IT, for six years until it was bought by GE Vernova. Here’s what they said,

“Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts."
Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova)


Gorilla supplies energy retailers with data applications for pricing, forecasting, and portfolio analysis. Here's what they said,

"It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly.

On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!"
Guste Stephens, Head of Marketing, Gorilla Energy Data Applications


About me
My strategic approach was shaped during seven years at a London ad agency, running in-person brand strategy and idea-generation workshops for clients such as Interbrew, Kellogg’s, and Heinz. Today, I bring those same principles to content and copywriting, helping innovative solutions get the visibility they deserve.

Next Steps
Let’s set up a time to chat. Contact me at: info@sarahmackinlayconsulting.com

Contact details