Hi there, I’m Toby.

I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Heineken and VistaPrint, plus work for DC Comics and Liverpool FC.

I can help you with writing emails, names and taglines, website content and UX copy.

And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice.

My copywriting experience is in performance marketing and right now I’m working in the field of behavioural science. I help companies create campaigns that change behaviour.

When it comes to copywriting and the creative process, I’m all about collaboration. The energy that comes from sparking ideas off other people makes me smile.

A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?).

You can check out my portfolio at tobycarrollcopy.com and get in touch at tobyocarroll@yahoo.co.uk

Look forward to hearing from you,

Toby

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