Toby Carroll

Middleweight Copywriter   Available for work

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I’m a friendly writer, based in Barcelona, with 12 years’ ecommerce experience.

I specialise in writing direct response emails, web content and user experience (UX) copy.

I’ve written for QVC, Freight Transport Association, IESE Business School, and now Vistaprint, where I’m the lead writer.

I can help you with:
• Email copy
• Website content
• Blog writing
• UX copy

In my spare time you’ll find me rustling up big breakfasts (pancakes especially), trying to do yoga (badly), and creating misshapen pottery.

Interested in working together? Please get in touch at


P.S. Here are a few testimonials:

“Toby‘s collaboration style is among the best I´ve seen... he is totally flexible and open to feedback, while consistently maintaining a high level of thoughtful consideration for everyone.”

Maya Shendelman
User Experience Designer, Vistaprint

“Calm, collected and a great collaborator too, Toby handles himself extremely well under pressure, proves he can deliver to tough deadlines and builds strong relationships.”

Samantha Simpson Pagani
Copy Manager at

“Toby’s can-do attitude, infinite patience and great sense of humour make him very easy to work with.”

Ina Ghita
Social Media Manager at Plesk



  • Advertisements
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • B2B
  • B2C


Vistaprint article: banners

Banners have a reputation for being tricky to create. This post was designed to make the experience as simple as possible.

Vistaprint article: Christmas cards

Blog post to help people choose the best pictures for their Christmas cards and photo gifts.

Vistaprint email: photo gifts

Christmas B2C email that uses customer ratings and reviews to promote cards and calendars.

Vistaprint email: street marketing

Aim was to promote marketing materials (flyers, brochures, postcards etc.) with a street marketing theme.

Barcelona Council poster: dog fouling

Sample poster created for Barclelona City Council to announce a new anti-dog-fouling campaign.

Promotique site: promo products

Hompeage copy from Vistaprint's sub-brand, Promotique, which offers promotional products to medium-sized businesses.

Sparkler UX copy (beta)

"Sparkler by Vistaprint" homepage - a new Pinterest-style inspiration site for small business owners.

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