Toby Carroll

Middleweight Copywriter , Creative freelance copywriter Available for work

Send an email Contact details

Hi there, I’m Toby.

I’m an experienced copywriter with 13 years’ experience.

I’ve written for global ecommerce brands, as well as business schools, logistics companies and even a theme park (trying the roller coasters was a bonus).

What I’m good at is listening to you, then keeping you involved while I craft the right words for your business.

Here’s where I can help you:
• Website content
• Email copy
• Social media ads
• Blog writing
• SEO content
• Radio scripts

I’d love to hear from you, whether for one-off projects or regular support.

Drop me a message at





0034 683644268
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Education
  • Family and childcare
  • Fashion
  • Lifestyle
  • Sport, travel and leisure


Vistaprint article: banners

Banners have a reputation for being tricky to create. This post was designed to make the experience as simple as possible.

Vistaprint article: Christmas cards

Blog post to help people choose the best pictures for their Christmas cards and photo gifts.

Vistaprint email: photo gifts

Christmas B2C email that uses customer ratings and reviews to promote cards and calendars.

Vistaprint email: street marketing

Aim was to promote marketing materials (flyers, brochures, postcards etc.) with a street marketing theme.

Barcelona Council poster: dog fouling

Sample poster created for Barclelona City Council to announce a new anti-dog-fouling campaign.

Promotique site: promo products

Hompeage copy from Vistaprint's sub-brand, Promotique, which offers promotional products to medium-sized businesses.

Sparkler UX copy (beta)

"Sparkler by Vistaprint" homepage - a new Pinterest-style inspiration site for small business owners.

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