Guidance

Blogging for ProCopywriters

We welcome blog contributions from our members. Please read these guidelines before submitting. We cannot guarantee publication and reserve the right to reject any post that doesn’t meet our guidelines.

Thanks for thinking about blogging for ProCopywriters.

We’re always on the lookout for topical, informative, thought-provoking and noteworthy posts.

Writing for us gives you the opportunity to:

  • reach a wider audience
  • get social media shares
  • improve your online authority
  • get a backlink to your site
  • grow awareness of your brand
  • sharpen your content marketing skills
  • showcase your knowledge
  • share your experiences
  • expand your network
  • build relationships

We don’t want you to spend valuable time producing something that we’re not going to be able use.

So please read these guidelines before you submit your post.

They’re based on the types of issues that regularly come up in some of the submissions we’re sent, and they’ll give you a clear idea about we’ll publish and what we won’t.

We can’t guarantee that we’ll publish what you send us, and we reserve the right to reject posts that don’t meet these guidelines.

Your post can be original, or one that you’ve written for your own site and would like to republish on ours.

Republishing posts

If you want to republish a post, you must own the copyright for it, or have permission from the copyright owner to republish it.

We may ask you to edit your post, or add more detail to it.

You should include a link to the original post which says something like ‘Originally published at MyBlog’, at the end.

Keep our aims in mind

ProCopywriter’s goals are to:

  • bring copywriters together in a friendly community, so we can give each other advice and support
  • help copywriters find high-quality clients
  • promote professional standards in the copywriting industry
  • build copywriting’s reputation as a profession, and let more people know about the great work we do

Before you start writing, think about whether your post will help us meet these aims. Does it teach, inform, entertain, challenge or provide a new perspective?

Our audience

We have a range of audiences, who want different things:

  • copywriters with experience want new ideas and perspectives
  • new copywriters want the basics
  • clients want the inside track – a little knowledge to help them recruit a talented writer
  • other professionals – creative directors, web designers, user interaction designers, PR professionals etc. – want to know what we (as copywriters) are up to

Make sure what you write focuses on their hopes, fears, challenges, burning questions and pain points.

Dos and don’ts

  • Blog posts need to be at least 600 words long. If your post is shorter than that, our Forum might be a better home for it.
  • Choose your subject carefully.  Your post could focus on the craft of copywriting, your experiences starting out or the challenges of working with clients. Check the blog to see if someone else has recently covered the subject you want to write about. If that’s the case, or we feel it’s too derivative, we may not be able to take it forward right away.
  • Proofread and sense-check your post. A big part of what we do is building copywriting’s reputation as a profession. So if your post has typos, or needs to be restructured or rewritten, we won’t publish it.
  • Keep it clean and civil. Constructive criticism is fine, but attacks on other copywriters aren’t. Don’t type anything you wouldn’t say, whether in person, a post or a comment.
  • Don’t spam. You can link to any third-party sites you want in order to clarify or illustrate your points. But posts with affiliate links (any link through which you stand to earn commission from traffic or sales) will probably be deleted. This includes Amazon links.
  • Don’t self-promote. This isn’t LinkedIn. Please don’t write a post that’s all about promoting your business. News about yourself is OK, provided other copywriters are likely to be interested. You can link to your own site once from each post.
  • Case studies should be helpful descriptions of how you did something, and what you did to make sure it was effective. They shouldn’t just be thinly-veiled adverts for products or services.

We’re less likely to publish your post if it:

    • tells readers what to do, but not how
    • makes readers forage for the main point
    • raises an issue, but doesn’t tell readers how to address it
    • doesn’t include relevant links
    • gives a brief, general overview of a complicated topic
    • is focused on an experience you’ve had, but doesn’t explain how readers can learn from it
    • relies on dated pop culture references
    • recommends a tool, technique or process but doesn’t explain how it’s worked for you
    • covers a topic (that’s already been done to death) in an unoriginal way
    • is titled, or is a variation on, why copywriting is just like [something that, on the face of it, isn’t anything like copywriting at all].
    • is titled, or is a variation on, what I learnt about copywriting from [something that, on the face of it, isn’t related to copywriting at all.]

Payment

  • Sorry, but we don’t pay for blog posts. We’re pleased to offer ProCopywriters as a platform for members and selected guests to share their views and showcase their writing, but we’re not in a position to offer payment for your post. We accept posts originally published elsewhere, so we can publish lots of great copywriting content without having to ask you to write something exclusively for us. (Unless you want to, of course. Then that’s great.)
  • We don’t accept paid placement either. By the same token, we don’t accept advertorials, native advertising or other promotional content on our blog. We can promote your job vacancy with a post in our jobs section for a flat fee.

Submitting a post

The ProCopywriters site runs on WordPress, so if you’ve used that platform before, this will be familiar.

  • Go to your dashboard and click ‘Write a blog post’. This will take you to the ‘Add New Post’ screen.
  • Give your post a title in the top box, and write the content in the larger box underneath. It’s a bit like Microsoft Word, with buttons for different formatting options, creating links etc. (Heading 2 is huge, so use heading 3 for subheadings instead).
  • You can also write your content in Word and paste it in here. Any headings, formatting and links will be carried over.
  • All posts need a relevant image, so it would be really helpful if you could add one to your post. It should be a high resolution JPEG or PNG for which you own the copyright, or you found on a free image site. It’s polite to link to the source if you use a free image.
  • Put your post in a category by ticking one of the check boxes.
  • When you’re happy with your post, click the blue ‘Submit’ button to send it to an editor.

The review process

Your post will be reviewed by an editor. If it meets our guidelines, it’ll be edited for tone, style and clarity, and slotted into our content calendar.

Because we often work a couple of months in advance, your post is unlikely to be published immediately.

Menu