July 2020
Content Strategy: an Introduction
Tim Fidgeon presents an introduction to content strategy. According to Kristina Halvorson (a pioneer in the profession) "Content strategy guides the creation, delivery, and governance of useful, usable content."
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Shoptalk: Content Strategy
Join Leif and Al as they discuss content strategy. You might have questions about how to develop a content strategy, how to use one, or why they can be important when running a business. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.
Find out more »August 2020
How do people read online?
Tim Fidgeon explores the research into how people read online. This session was previously delivered in 2019. For members of ProCopywriters only.
Find out more »September 2020
Social media strategy best practices
Tim Fidgeon presents a 40 minute session on social media strategy best practices - with 20 minutes for Q&A. For ProCopywriters members only. You will need to register and use both the GoToWebinar access code and your ProCopywriters password (from your dashboard) to join this session.
Find out more »Book report: Predictably Irrational by Dan Arely
Join the ProCopywriters book club (reading is optional) as we review Predictably Irrational. You will need to register and use both the access code from GoToWebinar and find the password in your ProCopywriters dashboard.
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