Writing That Sells (Again): Copywriting Fundamentals Refresher
OnlineRevisit the core principles of persuasive writing – from headlines to calls to action – and sharpen your commercial edge.
Revisit the core principles of persuasive writing – from headlines to calls to action – and sharpen your commercial edge.
Learn to think and act strategically, and shift copywriting from commodity to consultancy.
Master practical, ethical AI prompting to enhance research, creativity, and copy editing.
Build confidence, authority, and clarity in how you communicate your value as a professional copywriter.
Learn to craft brand stories that connect emotionally and drive real-world results.
Gain practical tools for pricing, proposals, and client management – and run a more profitable freelance business.
Learn how to shift from execution to strategy – and increase your value as a consultant copywriter.
AI has blurred the boundaries of authorship, originality, and ownership. This workshop unpacks the legal, ethical, and professional issues surrounding AI-assisted copywriting. You’ll learn how to handle disclosure with clients, safeguard intellectual property, and understand the limits of fair use. We’ll also explore real-world case studies of copyright disputes and ethical dilemmas faced by writers […]
A practical introduction to UX writing for copywriters. Learn how to write clear, helpful microcopy for digital products and user journeys.
Explore ways to nurture creativity in a commercial context: idea reframing, cross-pollination, and methods for breaking out of repetitive thinking.
A reflective, forward-looking roundtable on the year’s biggest shifts in copywriting, creativity, and AI.