The ProCopywriters Code of Conduct requires that you “Disclose any substantial use of AI tools in your work when relevant to the client relationship.” But what does “substantial” mean, and when is disclosure relevant?
This guidance helps you interpret and apply this standard in practice. The goal isn’t to create bureaucratic hurdles, but to maintain the trust that makes professional relationships work.
AI use exists on a spectrum. Not every interaction with an AI tool requires disclosure.
The “could it matter?” test
Ask yourself: if the client knew exactly how you’d used AI, would it change their perception of the work or its value? If yes, disclose.
The best time to discuss AI use is before you start work, not after. Consider including your AI policy in:
Being upfront about your approach positions AI use as a professional choice, not something to hide.
Tip
Create a simple AI use statement for your website. Something like: “I use AI tools to support research and ideation. All client deliverables are written and edited by me, and I disclose any substantial AI contribution to specific projects.”
Disclosure doesn’t need to be apologetic. Frame your AI use in terms of the value it provides:
The key is honesty combined with confidence in your professional value.
Watch out for client policies
Some clients, particularly in regulated industries, may have their own policies prohibiting AI use. Always check before assuming disclosure is enough; some contexts require human-only work.
Even when you don’t need to disclose to clients, keeping your own records of AI use is good practice. This helps you:
A simple note in your project file is usually sufficient — you don’t need elaborate documentation.
Transparency about AI use isn’t about admitting a shortcoming — it’s about maintaining the trust that makes professional relationships work. When you’re open about your tools and methods, clients can make informed decisions and you can work without worry.
The standard is straightforward: if AI contributed substantially to the work, say so. When in doubt, disclose.