TAG » Claude C. Hopkins

  1. Bill Knight

    27 February 2015 by Bill Knight

    “Write about anything and everything, study the best copywriters and never be too busy to offer free help and advice.”

  2. Copy tip: the power of habit loopsThe real Pepsodent Habit Loop

    1 July 2012 by Ben Locker

    You can use a ‘habit loop’ to encourage people to use a product every day – but the reward has to be the right one.