18 December 2017 by Simon Beasor
Simon Beasor explains why a passage from Dickens sums up Christmas for him.
Category: Blog, Copywriting lifeTags: Christmas, Creative, Dickens, favourite copy, words |
22 May 2015 by David McGuire
David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.
Category: Blog, Copywriting techniqueTags: Crap Copy, Hype, Technique, words | Comments Off on For the love of God, can we all stop saying ‘passionate’?
6 March 2015 by Rebecca Perl
Language should reflect the experiences we’ve yet to have, as well as our day-to-day lives.
Category: Blog, Copywriting techniqueTags: dictionary, language, technology, words | Comments (3)