David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.
TAG » Hype
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For the love of God, can we all stop saying ‘passionate’?
22 May 2015 by David McGuireCategory: Blog, Copywriting techniqueTags: Crap Copy, Hype, Technique, words | Comments Off on For the love of God, can we all stop saying ‘passionate’?