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For the love of God, can we all stop saying ‘passionate’?
22 May 2015 by David McGuire
David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.

Category: Blog, Copywriting techniqueTags: Crap Copy, Hype, Technique, words | Comments Off on For the love of God, can we all stop saying ‘passionate’?

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