The Code of Practice emphasises that professional copywriters should “communicate clearly with clients throughout projects” and “address issues promptly and professionally.”
Project difficulties are inevitable in any client-facing work. What distinguishes professionals is how they anticipate, prevent, and resolve these challenges.
Most project difficulties fall into predictable categories:
Many project problems announce themselves early. Watch for:
Trust your instincts
If something feels wrong early on, it usually is. Address concerns immediately rather than hoping they’ll resolve themselves.
The best way to handle project problems is to prevent them:
When problems do arise, address them systematically:
Surface complaints often mask deeper problems. “The copy isn’t right” might mean the brief was unclear, stakeholders disagree, or the client has changed direction.
Before responding, gather the facts. Review emails, briefs, and previous feedback. Understand what was agreed versus what’s being requested.
Address issues directly but professionally. Focus on solutions rather than blame. Use “we” language to position yourself as partners solving a problem together.
End every difficult conversation with clear, documented next steps. Who will do what, by when? Put it in writing.
Don’t let issues fester
Small problems become big problems when ignored. A brief uncomfortable conversation now prevents a major dispute later.
Some situations require more formal action:
Project difficulties are a normal part of client work. What matters is how you handle them. Prevent problems through clear documentation and communication, address issues early before they escalate, and maintain professionalism throughout.
Most clients aren’t trying to be difficult — they’re dealing with their own pressures and constraints. Approaching problems as shared challenges to solve together usually leads to better outcomes than adversarial confrontation.