Blog

10 May 2021

10 reasons to outsource your blog posts

Matthew Dryzmala lists the benefits of getting a professional writer to create your content

05 May 2021

7 secrets to sticky copy

Dianne Vanstone’s ideas for writing copy that your customers will notice, remember and act on

04 May 2021

6 truths about creating winning ideas for your content

Camilla Zajac’s suggestions for coming up with fresh ideas for your content.

28 Apr 2021

How to find out what content your customers really want to read

Konrad Sanders’ guide to creating content based on demand, not assumptions

27 Apr 2021

An open letter to a $28 billion telco who lost me as a subscriber

Why Mel Wicks told her phone company, “it’s not me, it’s you”.

21 Apr 2021

Need copywriting work? Try these 3 simple ways to get noticed

No new copywriting projects on the horizon? Give Joe Jeffries’ ideas for getting work a try.

20 Apr 2021

7 core benefits of a key message document

Edward Beaman outlines the benefits of having a home for your most important marketing messages

14 Apr 2021

Top 5 tips to make your ‘technical’ writing more engaging

Think writing about specialized topics is impenetrable and dull? It doesn’t have to be says Chris Nairne.

13 Apr 2021

Introverts in business and remarkable content

Alice Cuninghame shares her ideas about how introverts can use their strengths to help them market their work.

07 Apr 2021

3 types of rejection to embrace as a freelance copywriter

Camilla Zajac on the (hard but helpful) lessons you can learn from being rejected by clients.

06 Apr 2021

Where will copywriting be in 5 years?

Anna Metcalfe takes a look at copywriting’s future

31 Mar 2021

Freelance websites: trends, issues and ideas to try

Corrina Keefe cast her eye over a selection of copywriters’ websites. Here’s what she found.

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