Blog

11 Mar 2020

Two unsurprising (but often overlooked) tips for doing well on social media

Felicity Wild reveals the secrets that will make social media work for you.

05 Mar 2020

Voice search: a quick guide

Sanina Kaur on making sure that what you write is voice search ready.

03 Mar 2020

Does automating your Twitter account compromise your authenticity?

Anna Metcalfe decided to give a Twitter automation tool a go. Here’s what happened.

26 Feb 2020

How to write engaging content

Anna Metcalfe’s ideas for creating content that draws people in and keeps them reading.

25 Feb 2020

What I learnt in my first 6 months of freelancing

Pip Christie shares the lessons she’s learned about freelance copywriting so far.

18 Feb 2020

Why you’re struggling to rank on page one of Google

David Pawsley’s quick guide on how to reach one of SEO’s holy grails

12 Feb 2020

No, I don’t want to meet for coffee

Jo Watson on why she’ll politely refuse your invitation to meet for a (caffeinated) drink.

Is your contract outisde of IR35?
12 Feb 2020

Should freelancers be nervous about IR35?

Danielle Auld summarises the changes to the laws around contractors and the organisations that hire them.

11 Feb 2020

How to say sorry when your brand’s screwed up

Sorry may be the hardest word but, when you’re in the wrong, you need to say it like you mean it. Al Robertson explains how.

06 Feb 2020

Trust-based marketing in the era of fake news

Louise Shanahan’s suggestions for showing that marketing and honesty aren’t mutually exclusive.

05 Feb 2020

Do you know what your customers want and need? Murakami does

Katherine Wildman explains how using your imagination could help you improve your copywriting business.

05 Feb 2020

Getting Ramadan ready: planning your biggest marketing campaign of the year

It’s not too soon to start thinking about your Ramadan marketing campaign. Louise Butt summarises what you need to do and when.

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