Blog
09 Nov 2015
The dangers of writing for mass appeal
Phil Williams on how there’s a time and place for keeping things technical.
02 Nov 2015
What I know about copywriting: Joanna Wiebe
Joanna Wiebe of Copy Hackers talks sticky copy, split tests and converting like a mofo.
28 Oct 2015
Medical writing: summarising complex data and translating jargon
Kathryn White explains the ins and outs of medical copywriting.
26 Oct 2015
How to get the best from your freelance copywriter: lessons from my favourite clients
Kate Foster on what makes a great copywriter-client relationship.
21 Oct 2015
How freelance copywriters should (not) contact potential clients
Leif Kendall has these tips for starting positive relationships with potential freelance clients.
19 Oct 2015
What do you call a group of copywriters?
Sharon Edge muses on what the collective noun for a group of copywriters should be.
07 Oct 2015
Why all copywriters should listen to hip hop
Chloe Marshall tells us why hip hop is a discipline worth exploring.
05 Oct 2015
Frankie Drake on the key ingredients in a winning bid proposal.
30 Sep 2015
Why journalists make great copywriters
Dave Harland on how training as a journalist gives you the fundamentals to be a top-notch copywriter.
23 Sep 2015
Get rhythm: the importance of melody in writing copy
Darren Thackeray on how to improve the rhythm of the words you write.
21 Sep 2015
How to write an effective press release
How do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.
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