Blog

08 Jul 2015

Tips for running successful writing training sessions

Christine Cawthorne shares tips on running training sessions for people who write and edit website copy.

06 Jul 2015

How comedy writing can make you a more confident copywriter

Kady Potter says writing and performing comedy has given her a professional advantage in ways she wasn’t expecting.

01 Jul 2015

When writing charity appeals, be clear you’re asking for money

Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.

26 Jun 2015

How to tame a creative mind and trap your ideas

Is being free to work anywhere and at any time a gift or a curse for freelance copywriters?

22 Jun 2015

What’s so bloody wrong with in-house?

Honor Clement-Hayes on why a comfortable in-house copywriting life is for her.

15 Jun 2015

Behind the copywriting scenes at the museum

Marge Ainsley on how good copywriting can help museums get visitors more actively involved.

08 Jun 2015

What copywriters can learn from NLP

Neuro-linguistic programming (NLP) uses the power of words to re-program the brain and change behaviour.

03 Jun 2015

New to tone of voice?

A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.

02 Jun 2015

For want of a word

Tom Albrighton on how a tiny copy tweak could have saved the #lastsummer campaign from a social media beasting.

01 Jun 2015

Invoice payment well overdue? Here’s what to do next

Caroline Gibson sets out some practical steps you can take to get overdue invoices paid.

28 May 2015

Is it EVER okay to swear in marketing copy?

Doug Kessler challenges us to think about why swear words are a no-go zone in marketing copy.

26 May 2015

There’s more to being a freelance copywriter than just writing good words

Marketing, accounting, project management…it’s a wonder freelancers have any time to spend on actual copywriting.

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