Blog
09 Oct 2012
Writing to sell (your writing)
Do you write what the job requires – or what the client prefers?
24 Jul 2012
Content mills are like supermarkets in which only the manager can make a living wage, but they have the power to be useful social and commercial enterprises “” if they dare to change.
13 Jul 2012
Are You Writing Irresistible Lies?
As copywriters, we’re routinely called upon to lie. How many times do you use ‘I’ or ‘We’ in copy, but really you’re speaking as the client? Part of our job is pretending to be somebody we’re not. But that’s okay.
30 Jun 2012
Just My Type by Simon Garfield
Review of ‘Just My Type: A Book About Fonts’ by Simon Garfield.
26 Jun 2012
Keep your writing natural, but remember that a ‘crude-oil worker’ and a ‘crude oil worker’ mean very different things.
19 Jun 2012
We’re very pleased to launch the Professional Copywriters’ Network – a way for UK copywriters to network, build business and develop professionally.
14 Jun 2012
Addressing readers as a group, either explicitly or implicitly, can compromise your tone. Write for an individual instead.
10 Jun 2012
A foolproof way to get ideas for blog posts
Finding ideas for blog posts can be like panning for gold. But if you know how to make ideas collide, you’ll never run short of inspiration.
15 May 2012
Whatever your focus in terms of markets, channels or clients, there are certain traits you can’t live without as a copywriter. Here’s my take on what they are
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