I write copy that works, and I love doing it. A knack for stepping into the readers' shoes means I craft messages that quickly resonate with your target market and motivate them to take action. Whether that's employees, customers, stakeholders or prospects.
With 30 years of experience writing and editing for a spectrum of brands, I know what works - and what doesn’t. I blend user insight and psychology with compelling copywriting to attract, engage, and convert quality leads. Years of agency and corporate experience means I can slot into your processes with ease - a seamless extension to your digital marketing team.
I love...
-Fixing website copy and flow to boost conversion and make your brand shine
-Crafting brand and marketing messages that stand out and show who you really are
-Writing copy that nudges people into taking action
-Educating and training - supporting and empowering people to write more effective copy for a digital audience
-Delivering content strategies that inspire brands to maximise their content marketing opportunities
-Creating internal communications that make a difference (and that people actually want to read)
I'm a Freelance Senior Copywriter with a Journalism degree, and I’ve been immersed in digital marketing since 2007. I'm a grammar geek, I write words that work, and I love doing it.
What’s it like to work with me?
“Jaime spent three months carrying out invaluable consultancy work on our Financial Services product pages, application forms and journeys. She has a thorough knowledge of user behaviour and found smart ways to simplify our wording, improve our messaging, and increase conversion.”
“Jaime has the ability to understand the business problem and tone of voice and translate that into meaningful and compelling copy which we've used across a wide range of assets. She approaches every project with a high degree of professionalism."
“As well as producing new search-engine optimised copy from scratch for several of our web pages and a series of customer emails, she went above and beyond by finding ways to improve the UX in our sign-in process, and create better signposting for users throughout our online application forms. She is very thorough, incorporating use cases, user behaviour and SEO knowledge into all her recommendations and we’re really pleased with the results.”
“Working with Jaime has been one of the best decisions I’ve made for my business.”
“The transformation from where we started to the finished copy was nothing short of amazing.”
Contact details
- Advertisements
- Brochures and leaflets
- Content marketing
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- PR and Journalism
- Product descriptions
- Tone of voice
- Training and Consultancy
Skills
- B2B
- B2C
- Brand Naming
- Education
- Family and childcare
- Healthcare and pharmaceuticals
- Lifestyle
- Science and Technology
- Sport, travel and leisure
Specialisms
Qualifications & Awards
BA (Hons) Journalism, Sociology & Psychology - City, University of LondonAdvanced Social Media Marketing (CiM)
Digital Content Strategy (Press Association)
Advanced Photoshop
Teamsite/Sitecore
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Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
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