Dympna McKenna
Award Winning Copywriter for Hospitality & Tourism Available for work
Hi, I'm Dympna and I help businesses in Hospitality and Tourism supercharge their website and marketing channels so they work harder and smarter.
The magic is in the words. That’s right, I’m calling it. Because the truth is, it doesn’t matter how shiny and sleek your website or marketing campaigns are, if the words don’t land, it’s crickets, right?
With 25+ years in hospitality & tourism, I understand all the ins, outs and nuances of what goes on behind the scenes, and what needs doing for successful comms. My years spent in sales and marketing roles means I love getting into the nitty-gritty of communications and selling. Bit nerdy, but I love it.
Though I've been writing for marketing a long time, as an official copywriter it's been since 2021. My first client was the National Trust for Scotland. A biggie!
Since then, I’ve been privileged to write for luxury hotels and venues, visitor attractions, Silverstone, HIT Scotland as well as booking platforms, digital marketing agencies, the press and media.
If you need words that don't just sound good, but work, I'm here to help.
Let's talk dympna@dympnamckenna.com
Contact details
Social
- Brochures and leaflets
- Content strategy
- Copy-editing
- Conversion copywriting
- Digital and SEO copywriting
- PR and Journalism
- Product descriptions
- Tone of voice
- Training and Consultancy
Skills
- B2B
- B2C
- Lifestyle
- Sport, travel and leisure
Specialisms
Qualifications & Awards
Awarded the 'Best Hospitality & Tourism Sector Specialist Copywriter' by Scottish Enterprise, 2023CIM Diploma in Digital Marketing
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