About
Passionate about creating strong brand voice identity and using words to engage audiences across all channels. Tone of voice champion and guardian, pragmatic and experienced writer.
My first job was writing electronic programme guide copy for Sky Movies, and I’ve been happily throwing words around for a living ever since. I love delving into and creating a brand’s tone of voice, educating and empowering others in the joy of copy, brainstorming with a brilliant team, developing creative strategy through the power of words, getting right into the customer’s shoes, and just writing bucketloads of lovely things.
I’ve worked with big brands, small brands and start ups, and I’m super comfortable creating content for all sorts of channels, including marketing campaigns, CRM, social media, display, scriptwriting, B2B, product naming, web copy, guidelines and lots more.